DISPLAY: R.O.P.
(Non-Contract)
Open Rate: Per Column Inch - 6-column format
| Daily (Tuesday - Saturday) |
$29.71 |
Monday
INCLUDES METRO
MARKET COVERAGE 10,000 extra newspapers delivered to selected non-subscribers
in Ann Arbor area apartment complexes. |
$33.69 |
| Sunday |
$39.07 |
Frequency Contracts
Short Term: 13 Week
Separate day insertions and space for 13 or more with a minimum of 1 ad
per week.
| Inches |
Tuesday-Saturday |
Monday |
Sunday |
| 1 |
$24.19 |
$27.99 |
$30.51 |
Bulk Space Contracts
-
One Year
Yearly Bulk
| Inches |
Tuesday-
Saturday |
Monday |
Sunday |
| Open |
$29.71 |
$33.69 |
$39.07 |
| 100 |
22.62 |
26.39 |
28.92 |
| 150 |
22.42 |
26.20 |
28.71 |
| 250 |
22.14 |
25.92 |
28.44 |
| 500 |
21.91 |
25.70 |
28.21 |
| 750 |
21.86 |
25.66 |
28.16 |
| 1,000 |
21.73 |
25.52 |
28.03 |
| 1,375 |
21.57 |
25.35 |
27.87 |
| 1,750 |
21.41 |
25.21 |
27.72 |
| 2,500 |
21.27 |
25.06 |
27.56 |
| 3,750 |
21.13 |
24.93 |
27.44 |
| 5,000 |
20.79 |
24.56 |
26.91 |
| 7,500 |
20.57 |
24.34 |
26.68 |
| 10,000 |
20.21 |
23.90 |
26.21 |
| 12,500 |
20.15 |
23.84 |
26.14 |
| 15,000 |
20.08 |
23.77 |
26.07 |
| 20,000 |
19.90 |
23.60 |
25.91 |
| 30,000 |
19.70 |
23.41 |
25.71 |
| 40,000 |
19.55 |
23.24 |
25.55 |
| 50,000 |
19.50 |
23.17 |
25.48 |
| 60,000 |
19.42 |
23.11 |
25.42 |
| 70,000 |
19.35 |
23.05 |
25.36 |
| 80,000 |
19.29 |
22.98 |
25.29 |
| 100,000 |
19.15 |
22.84 |
25.15 |
| 110,000 |
19.10 |
22.80 |
25.11 |
| 150,000 |
18.92 |
22.60 |
24.91 |
Misc. Classification Rates
| |
Tues-Sat |
Monday |
Sunday |
|
B-CAP (Co-op) & Distributor
|
$24.08 |
$28.02 |
$30.49 |
| Churches, Schools & Gov't |
20.72 |
24.60 |
27.03 |
| Service Clubs, Recognized Charities |
25.23 |
29.11 |
31.54 |
| Political |
29.71 |
33.69 |
39.07 |
| Weekly Directory Rate |
21.73 |
25.52 |
28.03 |
Political Contract Rate same as retail rates, cash with order.
Special section advertisers qualify for 100" bulk rate.
Bulletin Board
Published Sunday through Saturday on page A4. 2 line minimum. Logos accepted.
Deadline: 3:00 pm on the day prior to publication, 3:00 pm Friday for
Sunday and Monday.
Spotlight Bulletin Board: same rates apply.
Consecutive days,
per
line rate: |
|
| |
Open Rate |
| 1-2 days |
$6.40 |
| 3-4 days |
5.85 |
| 5-6 days |
5.35 |
| 7-14 days |
4.75 |
BB Referral to ROP / Classified $3.15 per line, 3 line minimum, 15 line maximum.
|
|
Color Rates
NOTE: All colors generated from process color.
Charges in addition to black & white rates
Standard or tabloid page size
Black plus one color
(1 - 31½") |
$150 |
Black plus one color
(over 31½") |
$510 |
| Black plus two colors |
$610 |
Black plus three colors
(1 - 31½") |
$225 |
Black plus three colors
(over 31½") |
$700 |
| Double truck full color |
$785 |
All colors generated from process color.
Deadline for color ads is 24 hours earlier than black & white
deadlines.
Color Frequency Program
Advertiser signs a letter of intent to run "x" amount of color
ads for a 12 month period. If The News cannot accommodate the color
ad, we still count the black and white insertion towards contract
fulfillment. Frequency contracts not available for ads under 31½".
26 time commitment: 12% discount
39 time commitment:
17% discount
52 time commitment: 25% discount
104 time commitment:
35% discount
Discounts apply to these time commitments
only.
Only largest single discount applies.
Second color ad in same issue earns a 50% discount off of applicable rate card color rates.
(Based on availability)
Grand Opening / Anniversary Color Ads
One free spot color
on a 20 inch or larger ad for the grand opening of a new or satellite
location in our market. Headline of ad must state "Grand Opening"
in large type. Free color given once. One time 50% discount on color
for an anniversary sale. Headline must state "Anniversary" in large
type. Ad must be 20 inches or larger
|
SPECIAL R.O.P. UNITS
Insert Sleeve (Kraft Wrapper)
$3,395 For Sunday preprint package.
Front and back side, front only includes 1 color. Image area is 11 5/8" x
21".
NOTE: Half-tones require 72 line screen. Limited availability based
on the quantity of inserts.
Guaranteed Position
-Additional Charges
|
Page A2: 3 col x 9" to 3 col x 10 1/2"
|
$100 |
|
Opposite Forum (Section A): 3 col x 10 1/2" or 3 col x 21", Mon - Fri
|
$100 |
Weather Page: 3 col x 7" or 6 col x 7" Sat. and Sun. only
6 col x 3" Sun.-Fri. only
|
$100 |
|
Sunday Market Page - Island Position: 3 col x 10 1/2" only
|
$100 |
|
Position guaranteed to a specific section (if available) at a
10% premium.
|
Comics
Long term contracts available
| Space |
Width & Depth |
Col. Inches Billed |
| Front Page Strip |
11-5/8" x 2½" |
$275.00 |
| Color Comic Spadea |
$48.00 per thousand |
|
